It was not long ago when an ad in the local paper and a listing in the yellow pages was enough marketing to keep a repossession company afloat with new clients. However, the way we, as everyday human beings deal with the flow and availability of information has changed exponentially in the last ten to fifteen years. With that change in interaction has come a change in our interaction with businesses around us as well.
Everyone has access to an internet connection nowadays
Almost everyone now has access to in-home, or in-work internet connection. Most americans use the internet not only to check emails and for communication, but also to give them information about the people, places and things around them. The yellow pages are by and large printed on their own websites, and sites like them. Services can be reviewed and recommended on sites like Yelp and Angieslist.
Most companies who wish to be accessed have at least one website or webpage of their own, if only to get their basic information out there and to have at least some say about how they are represented on the web. All of these are marketing tools, and this public face, what it looks like, how easy it is to access and what other people have to say about it, is a new and important part of marketing a repossession company.
Many repo companies build mobile applications in order to be accessible
Repo companies are specific in that it is usually other businesses who are seeking to employ them. Thus, on the social networking end of online marketing it is a good idea to ere towards the side of business connections on sites like Linkedin. Beyond internet access on computers, many repo companies are designing mobile sites which are easier to use on the scale of smart phones. The use of iphones and smartphones is huge in business and in the general population, therefore it is worthwhile to invest in mobile sites and smartphone friendly apps like Twitter and Facebook.
What needs a repo company to survive?
While it would be simple to say that online marketing is all that a repossession company needs to survive, it would be inaccurate. The design and maintenance of a repo companies’ online marketing campaign should take up a large part of their advertising and marketing energies, however, it is still important to have a physical representation in the communities served. By the road signage, newspaper, magazine and yellow page listings and even television commercials are an important way to inform the public and private community at large that a repossession company is not only present, but willing and able to serve the repo and recovery needs of the area. Especially for a more traditional demographic, these physical bits of marketing are important for bringing in and keeping up with clients.
Past all of these forms of marketing, for repossession companies, word of mouth is the most powerful force. Once you have a loyal client, there are likely to return to the same repo company, and likely to recommend your repo company to other businesses that they are affiliated with. Marketing on all fronts must be attended to to contend with competition and keep repossession companies running in good order.